Newman’s Own Organics® asked for a refreshed package design for the national brand. The design was spread across their entire dried fruits product in multiple bag sizes along with boxes and canisters.
To unify the brand a bright yellow was chosen to give shelf presence. The secondary colors for each family of dried fruit were updated to be more vibrant to pop off against the yellow package. Paul and Nell remained the main focus as they have always been a quick visual representation of the brand.