UCare Choices

UCare is an independent, nonprofit health plan providing health coverage and services to Minnesotans across the state.

UCare Choices focuses on people. The campaign was based around real-world scenarios and solutions that our target audience could relate to—and one that positioned UCare as the clear choice in individual plans.

An easy to us shopping guide was created to walk potential members through the daunting and sometimes confusing process of choosing health insurance. It was also paired with a fun simple tutorial on how to renew your plan.