UCare for Seniors – Peggy & Joe

UCare is an independent, nonprofit health plan providing health coverage and services to Minnesotans across the state.

UCare of Seniors is a product for Medicare-eligible individuals. Representing our core constituency, Peggy & Joe are relatable characters that through time and repetition, viewers will come to recognize, enjoy and connect with. They are the long-married couple that know each others’ tics so well they banter and gently rib each other without even thinking about it. In doing so, Peggy & Joe are a perfect vehicle for hitting on numerous plan benefits in each spot, with the call to action to “get all the benefits” of a Medicare plan. 

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